2022

Hand-picked list of the Top 100

Heading

influencers

Welcome to the first-ever Nicheblade Top 100. We’re sharing our list of the most important and influential people in the e-commerce world!

The Nicheblade team has scoured the deepest trenches of the e-commerce world to find the most artistic, analytical and innovative out there to be featured in this comprehensive list of people and trends that shaped the industry.

It’s a decidedly subscriber-oriented list and ranking. We decided not to focus on who brought crypto to the mainstream, but rather who has been active in building this space that we all love. This list is also entirely subjective, decided upon collectively by Cointelegraph’s editors.

Someone’s inclusion or ranking also doesn’t necessarily mean they are our favorite people, that we endorse them or that we agree with everything they say. But we acknowledge their importance to the community and to this future that we are all building together.
Graham Stephan
Graham Stephan
US
Stephan is well-known for saving 99% of his money and invest the bulk of it!
715M
Subscribers
3510000
Videos posted
715M
Graham Stephan
Stephan is well-known for saving 99% of his money and invest the bulk of it!
715K
Subscribers
3510000
Videos posted
125
Andrei Jikh
Andrei Jikh
US
Andrei combines his love for magic with a passion educating people about personal finance.
715M
Subscribers
1750000
Videos posted
715M
Andrei Jikh
Andrei combines his love for magic with a passion educating people about personal finance.
715K
Subscribers
1750000
Videos posted
125
Nate O'Brien
Nate O'Brien
US
Nate helps you grow your income so that you can live a financially successful life.
715M
Subscribers
1150000
Videos posted
715M
Nate O'Brien
Nate helps you grow your income so that you can live a financially successful life.
715K
Subscribers
1150000
Videos posted
125
TechLead
TechLead
US
Ex-Google/ex-Facebook tech lead is an controversial engineer talks about finance, business and career.
715M
Subscribers
1150000
Videos posted
715M
TechLead
Ex-Google/ex-Facebook tech lead is an controversial engineer talks about finance, business and career.
715K
Subscribers
1150000
Videos posted
125
Fun Cheap Or Free
Fun Cheap Or Free
US
Jordan, dubbed the cheap queen, creates content about living without breaking the back.
715M
Subscribers
917000
Videos posted
715M
Fun Cheap Or Free
Jordan, dubbed the cheap queen, creates content about living without breaking the back.
715K
Subscribers
917000
Videos posted
125
The Financial Diet
The Financial Diet
US
Chelsea talks about finance in a way that doesn't make you want to curl up in a ball and cry.
715M
Subscribers
912000
Videos posted
715M
The Financial Diet
Chelsea talks about finance in a way that doesn't make you want to curl up in a ball and cry.
715K
Subscribers
912000
Videos posted
125
Elena Taber
Elena Taber
US
Elena creates videos about travel, sustainable fashion & thrifting, health & wellness, other misadventures.
715M
Subscribers
641000
Videos posted
715M
Elena Taber
Elena creates videos about travel, sustainable fashion & thrifting, health & wellness, other misadventures.
715K
Subscribers
641000
Videos posted
125
Two Cents
Two Cents
US
TWO CENTS is an educational show about personal finance. The show is created and written by Phili...
715M
Subscribers
631000
Videos posted
715M
Two Cents
TWO CENTS is an educational show about personal finance. The show is created and written by Phili...
715K
Subscribers
631000
Videos posted
125
Beat The Bush
Beat The Bush
US
Francis creates videos about saving, personal finance, early retirement and financial independence.
715M
Subscribers
351000
Videos posted
715M
Beat The Bush
Francis creates videos about saving, personal finance, early retirement and financial independence.
715K
Subscribers
351000
Videos posted
125
The Melea Show
The Melea Show
US
Melea help others learn how to "Live the Ultimate Life for Less".
715M
Subscribers
348000
Videos posted
715M
The Melea Show
Melea help others learn how to "Live the Ultimate Life for Less".
715K
Subscribers
348000
Videos posted
125
Rashaad Rahh
Rashaad Rahh
US
Successful entrepreneur and YouTuber who is widely known for his hacks in tech and personal finance.
715M
Subscribers
316000
Videos posted
715M
Rashaad Rahh
Successful entrepreneur and YouTuber who is widely known for his hacks in tech and personal finance.
715K
Subscribers
316000
Videos posted
125
Humphrey Yang
Humphrey Yang
US
My friends ask me personal finance questions all the time, so I made videos that I could send them.
715M
Subscribers
257000
Videos posted
715M
Humphrey Yang
My friends ask me personal finance questions all the time, so I made videos that I could send them.
715K
Subscribers
257000
Videos posted
125
The Rachel Cruze Show
The Rachel Cruze Show
US
Rachel was taught from an early age how to give generously, spend wisely, and save for the future.
715M
Subscribers
250000
Videos posted
715M
The Rachel Cruze Show
Rachel was taught from an early age how to give generously, spend wisely, and save for the future.
715K
Subscribers
250000
Videos posted
125
Bukola
Bukola
US
Bukola is a software engineer living in NYC, and on her channel, she provides tips for people interested in entering tech!
715M
Subscribers
249000
Videos posted
715M
Bukola
Bukola is a software engineer living in NYC, and on her channel, she provides tips for people interested in entering tech!
715K
Subscribers
249000
Videos posted
125
Dr. Cellini
Dr. Cellini
US
Hey Everyone! I am a Board-Certified Diagnostic & Interventional Radiologist living in New Jersey...
715M
Subscribers
244000
Videos posted
715M
Dr. Cellini
Hey Everyone! I am a Board-Certified Diagnostic & Interventional Radiologist living in New Jersey...
715K
Subscribers
244000
Videos posted
125
His And Her Money
His And Her Money
US
Talaat and Tai shares insights on how to stop the cycle of debt and build generational wealth.
715M
Subscribers
217000
Videos posted
715M
His And Her Money
Talaat and Tai shares insights on how to stop the cycle of debt and build generational wealth.
715K
Subscribers
217000
Videos posted
125
Erika Kullberg
Erika Kullberg
US
After paying off over $200,000 in student loans in under 2 years, Erika created this channel to share her passion for personal finance.
715M
Subscribers
216000
Videos posted
715M
Erika Kullberg
After paying off over $200,000 in student loans in under 2 years, Erika created this channel to share her passion for personal finance.
715K
Subscribers
216000
Videos posted
125
The Money Guy Show
The Money Guy Show
US
Never boring, always enlightening discussion about a wide range of financial topics that can help you go beyond common sense.
715M
Subscribers
189000
Videos posted
715M
The Money Guy Show
Never boring, always enlightening discussion about a wide range of financial topics that can help you go beyond common sense.
715K
Subscribers
189000
Videos posted
125
The Credit Shifu
The Credit Shifu
US
Ben helps you master the use of credit cards, to unlock a world of amazing perks and free luxury travel.
715M
Subscribers
171000
Videos posted
715M
The Credit Shifu
Ben helps you master the use of credit cards, to unlock a world of amazing perks and free luxury travel.
715K
Subscribers
171000
Videos posted
125
Naam Wynn
Naam Wynn
US
Naam likes to share insanely actionable personal finance skills, credit card information you can use on your path to financial freedom.
715M
Subscribers
155000
Videos posted
715M
Naam Wynn
Naam likes to share insanely actionable personal finance skills, credit card information you can use on your path to financial freedom.
715K
Subscribers
155000
Videos posted
125
Young Lady Business
Young Lady Business
US
Welcome to my channel!! I produce Lifestyle, Advice, and DIY videos!...
715M
Subscribers
127000
Videos posted
715M
Young Lady Business
Welcome to my channel!! I produce Lifestyle, Advice, and DIY videos!...
715K
Subscribers
127000
Videos posted
125
The Organized Money
The Organized Money
US
Alaina is a money coach, accountant tahat helps people get productive and organize their personal finances.
715M
Subscribers
114000
Videos posted
715M
The Organized Money
Alaina is a money coach, accountant tahat helps people get productive and organize their personal finances.
715K
Subscribers
114000
Videos posted
125
You Need A Budget
You Need A Budget
US
Follow YNAB's Four Rules to help you break the paycheck to paycheck cycle, get out of debt, and s...
715M
Subscribers
100000
Videos posted
715M
You Need A Budget
Follow YNAB's Four Rules to help you break the paycheck to paycheck cycle, get out of debt, and s...
715K
Subscribers
100000
Videos posted
125
Debtisdum
Debtisdum
US
A family of five working our way through Dave Ramsey’s baby steps!
715M
Subscribers
54800
Videos posted
715M
Debtisdum
A family of five working our way through Dave Ramsey’s baby steps!
715K
Subscribers
54800
Videos posted
125
School of Personal Finance
School of Personal Finance
US
Learn all about different personal finance topics from Rich McCormack CFP®.
715M
Subscribers
33400
Videos posted
715M
School of Personal Finance
Learn all about different personal finance topics from Rich McCormack CFP®.
715K
Subscribers
33400
Videos posted
125
The Former Mrs Jones
The Former Mrs Jones
US
$40,000 in 9 months... WE'RE DEBT FREEEEEEE!! We sold our house, cars and furniture in order t...
715M
Subscribers
29500
Videos posted
715M
The Former Mrs Jones
$40,000 in 9 months... WE'RE DEBT FREEEEEEE!! We sold our house, cars and furniture in order t...
715K
Subscribers
29500
Videos posted
125
GoWithLess
GoWithLess
US
Hi, we're Tim and Amy. In 2015, we retired...in our late 40s! Our channel is all about our early ...
715M
Subscribers
17100
Videos posted
715M
GoWithLess
Hi, we're Tim and Amy. In 2015, we retired...in our late 40s! Our channel is all about our early ...
715K
Subscribers
17100
Videos posted
125
Lauren Greutman
Lauren Greutman
US
Lauren is a nationally known Debt Free Life Coach and Budgeting Ninja.
715M
Subscribers
15200
Videos posted
715M
Lauren Greutman
Lauren is a nationally known Debt Free Life Coach and Budgeting Ninja.
715K
Subscribers
15200
Videos posted
125
Mandy Roams
Mandy Roams
US
Mandy Roams is a personal finance channel that helps you travel smarter.
715M
Subscribers
11500
Videos posted
715M
Mandy Roams
Mandy Roams is a personal finance channel that helps you travel smarter.
715K
Subscribers
11500
Videos posted
125
Me poupe!
Me poupe!
BR
Nathalia is a journalist and finance specialist and founder of the world's largest financial entertainment platform, Me Poupe!
715M
Subscribers
6480000
Videos posted
715M
Me poupe!
Nathalia is a journalist and finance specialist and founder of the world's largest financial entertainment platform, Me Poupe!
715K
Subscribers
6480000
Videos posted
125
Graham Stephan
Graham Stephan
US
Stephan is well-known for saving 99% of his money and invest the bulk of it!
715M
Subscribers
3510000
Videos posted
715M
Graham Stephan
Stephan is well-known for saving 99% of his money and invest the bulk of it!
715K
Subscribers
3510000
Videos posted
125
The Urban Fight
The Urban Fight
IN
Fatima wants you to have the confidence to make your own decisions.
715M
Subscribers
2700000
Videos posted
715M
The Urban Fight
Fatima wants you to have the confidence to make your own decisions.
715K
Subscribers
2700000
Videos posted
125
Andrei Jikh
Andrei Jikh
US
Andrei combines his love for magic with a passion educating people about personal finance.
715M
Subscribers
1750000
Videos posted
715M
Andrei Jikh
Andrei combines his love for magic with a passion educating people about personal finance.
715K
Subscribers
1750000
Videos posted
125
Chink Positive
Chink Positive
PH
Chinkee's mission is to help every filipino to achieve financial freedom, by saving and investing.
715M
Subscribers
1710000
Videos posted
715M
Chink Positive
Chinkee's mission is to help every filipino to achieve financial freedom, by saving and investing.
715K
Subscribers
1710000
Videos posted
125
Nate O'Brien
Nate O'Brien
US
Nate helps you grow your income so that you can live a financially successful life.
715M
Subscribers
1150000
Videos posted
715M
Nate O'Brien
Nate helps you grow your income so that you can live a financially successful life.
715K
Subscribers
1150000
Videos posted
125
TechLead
TechLead
US
Ex-Google/ex-Facebook tech lead is an controversial engineer talks about finance, business and career.
715M
Subscribers
1150000
Videos posted
715M
TechLead
Ex-Google/ex-Facebook tech lead is an controversial engineer talks about finance, business and career.
715K
Subscribers
1150000
Videos posted
125
Fun Cheap Or Free
Fun Cheap Or Free
US
Jordan, dubbed the cheap queen, creates content about living without breaking the back.
715M
Subscribers
917000
Videos posted
715M
Fun Cheap Or Free
Jordan, dubbed the cheap queen, creates content about living without breaking the back.
715K
Subscribers
917000
Videos posted
125
The Financial Diet
The Financial Diet
US
Chelsea talks about finance in a way that doesn't make you want to curl up in a ball and cry.
715M
Subscribers
912000
Videos posted
715M
The Financial Diet
Chelsea talks about finance in a way that doesn't make you want to curl up in a ball and cry.
715K
Subscribers
912000
Videos posted
125
Elena Taber
Elena Taber
US
Elena creates videos about travel, sustainable fashion & thrifting, health & wellness, other misadventures.
715M
Subscribers
641000
Videos posted
715M
Elena Taber
Elena creates videos about travel, sustainable fashion & thrifting, health & wellness, other misadventures.
715K
Subscribers
641000
Videos posted
125
Two Cents
Two Cents
US
TWO CENTS is an educational show about personal finance. The show is created and written by Phili...
715M
Subscribers
631000
Videos posted
715M
Two Cents
TWO CENTS is an educational show about personal finance. The show is created and written by Phili...
715K
Subscribers
631000
Videos posted
125
Lyn Allure
Lyn Allure
CA
Lyn rose to fame by publishing self-improvement, entrepreneurship and financial literacy videos.
715M
Subscribers
417000
Videos posted
715M
Lyn Allure
Lyn rose to fame by publishing self-improvement, entrepreneurship and financial literacy videos.
715K
Subscribers
417000
Videos posted
125
Beat The Bush
Beat The Bush
US
Francis creates videos about saving, personal finance, early retirement and financial independence.
715M
Subscribers
351000
Videos posted
715M
Beat The Bush
Francis creates videos about saving, personal finance, early retirement and financial independence.
715K
Subscribers
351000
Videos posted
125
The Melea Show
The Melea Show
US
Melea help others learn how to "Live the Ultimate Life for Less".
715M
Subscribers
348000
Videos posted
715M
The Melea Show
Melea help others learn how to "Live the Ultimate Life for Less".
715K
Subscribers
348000
Videos posted
125
Rashaad Rahh
Rashaad Rahh
US
Successful entrepreneur and YouTuber who is widely known for his hacks in tech and personal finance.
715M
Subscribers
316000
Videos posted
715M
Rashaad Rahh
Successful entrepreneur and YouTuber who is widely known for his hacks in tech and personal finance.
715K
Subscribers
316000
Videos posted
125
Sahil Bhadviya
Sahil Bhadviya
IN
Sahil's mission is to spread financial knowledge and ensure that every person makes an informed decision regarding the investment.
715M
Subscribers
294000
Videos posted
715M
Sahil Bhadviya
Sahil's mission is to spread financial knowledge and ensure that every person makes an informed decision regarding the investment.
715K
Subscribers
294000
Videos posted
125
Humphrey Yang
Humphrey Yang
US
My friends ask me personal finance questions all the time, so I made videos that I could send them.
715M
Subscribers
257000
Videos posted
715M
Humphrey Yang
My friends ask me personal finance questions all the time, so I made videos that I could send them.
715K
Subscribers
257000
Videos posted
125
The Rachel Cruze Show
The Rachel Cruze Show
US
Rachel was taught from an early age how to give generously, spend wisely, and save for the future.
715M
Subscribers
250000
Videos posted
715M
The Rachel Cruze Show
Rachel was taught from an early age how to give generously, spend wisely, and save for the future.
715K
Subscribers
250000
Videos posted
125
Bukola
Bukola
US
Bukola is a software engineer living in NYC, and on her channel, she provides tips for people interested in entering tech!
715M
Subscribers
249000
Videos posted
715M
Bukola
Bukola is a software engineer living in NYC, and on her channel, she provides tips for people interested in entering tech!
715K
Subscribers
249000
Videos posted
125
Dr. Cellini
Dr. Cellini
US
Hey Everyone! I am a Board-Certified Diagnostic & Interventional Radiologist living in New Jersey...
715M
Subscribers
244000
Videos posted
715M
Dr. Cellini
Hey Everyone! I am a Board-Certified Diagnostic & Interventional Radiologist living in New Jersey...
715K
Subscribers
244000
Videos posted
125
ETMONEY
ETMONEY
IN
ETMONEY, founded in 2016, is India’s only fully integrated mobile platform offering products acro...
715M
Subscribers
237000
Videos posted
715M
ETMONEY
ETMONEY, founded in 2016, is India’s only fully integrated mobile platform offering products acro...
715K
Subscribers
237000
Videos posted
125
His And Her Money
His And Her Money
US
Talaat and Tai shares insights on how to stop the cycle of debt and build generational wealth.
715M
Subscribers
217000
Videos posted
715M
His And Her Money
Talaat and Tai shares insights on how to stop the cycle of debt and build generational wealth.
715K
Subscribers
217000
Videos posted
125
Erika Kullberg
Erika Kullberg
US
After paying off over $200,000 in student loans in under 2 years, Erika created this channel to share her passion for personal finance.
715M
Subscribers
216000
Videos posted
715M
Erika Kullberg
After paying off over $200,000 in student loans in under 2 years, Erika created this channel to share her passion for personal finance.
715K
Subscribers
216000
Videos posted
125
The Money Guy Show
The Money Guy Show
US
Never boring, always enlightening discussion about a wide range of financial topics that can help you go beyond common sense.
715M
Subscribers
189000
Videos posted
715M
The Money Guy Show
Never boring, always enlightening discussion about a wide range of financial topics that can help you go beyond common sense.
715K
Subscribers
189000
Videos posted
125
Thea Sy Bautista
Thea Sy Bautista
PH
Thea helps her audience saving money and grow their bank account with organization and simple budgeting.
715M
Subscribers
176000
Videos posted
715M
Thea Sy Bautista
Thea helps her audience saving money and grow their bank account with organization and simple budgeting.
715K
Subscribers
176000
Videos posted
125
The Credit Shifu
The Credit Shifu
US
Ben helps you master the use of credit cards, to unlock a world of amazing perks and free luxury travel.
715M
Subscribers
171000
Videos posted
715M
The Credit Shifu
Ben helps you master the use of credit cards, to unlock a world of amazing perks and free luxury travel.
715K
Subscribers
171000
Videos posted
125
Naam Wynn
Naam Wynn
US
Naam likes to share insanely actionable personal finance skills, credit card information you can use on your path to financial freedom.
715M
Subscribers
155000
Videos posted
715M
Naam Wynn
Naam likes to share insanely actionable personal finance skills, credit card information you can use on your path to financial freedom.
715K
Subscribers
155000
Videos posted
125
After School TV
After School TV
NG
We use personal experiences spanning over decades, research, psychology, and success stories to draw your attention to opportunities.
715M
Subscribers
138000
Videos posted
715M
After School TV
We use personal experiences spanning over decades, research, psychology, and success stories to draw your attention to opportunities.
715K
Subscribers
138000
Videos posted
125
Young Lady Business
Young Lady Business
US
Welcome to my channel!! I produce Lifestyle, Advice, and DIY videos!...
715M
Subscribers
127000
Videos posted
715M
Young Lady Business
Welcome to my channel!! I produce Lifestyle, Advice, and DIY videos!...
715K
Subscribers
127000
Videos posted
125
The Organized Money
The Organized Money
US
Alaina is a money coach, accountant tahat helps people get productive and organize their personal finances.
715M
Subscribers
114000
Videos posted
715M
The Organized Money
Alaina is a money coach, accountant tahat helps people get productive and organize their personal finances.
715K
Subscribers
114000
Videos posted
125
You Need A Budget
You Need A Budget
US
Follow YNAB's Four Rules to help you break the paycheck to paycheck cycle, get out of debt, and s...
715M
Subscribers
100000
Videos posted
715M
You Need A Budget
Follow YNAB's Four Rules to help you break the paycheck to paycheck cycle, get out of debt, and s...
715K
Subscribers
100000
Videos posted
125
Griffin Milks
Griffin Milks
CA
Hi there! My name is Griffin Milks, I'm a 25-year-old stock market and real estate investor looki...
715M
Subscribers
86800
Videos posted
715M
Griffin Milks
Hi there! My name is Griffin Milks, I'm a 25-year-old stock market and real estate investor looki...
715K
Subscribers
86800
Videos posted
125
Debtisdum
Debtisdum
US
A family of five working our way through Dave Ramsey’s baby steps!
715M
Subscribers
54800
Videos posted
715M
Debtisdum
A family of five working our way through Dave Ramsey’s baby steps!
715K
Subscribers
54800
Videos posted
125
The Humble Penny
The Humble Penny
GB
Most people struggle to take control and grow their money. We've created a Money Journey framewor...
715M
Subscribers
52500
Videos posted
715M
The Humble Penny
Most people struggle to take control and grow their money. We've created a Money Journey framewor...
715K
Subscribers
52500
Videos posted
125
School of Personal Finance
School of Personal Finance
US
Learn all about different personal finance topics from Rich McCormack CFP®.
715M
Subscribers
33400
Videos posted
715M
School of Personal Finance
Learn all about different personal finance topics from Rich McCormack CFP®.
715K
Subscribers
33400
Videos posted
125
The Former Mrs Jones
The Former Mrs Jones
US
$40,000 in 9 months... WE'RE DEBT FREEEEEEE!! We sold our house, cars and furniture in order t...
715M
Subscribers
29500
Videos posted
715M
The Former Mrs Jones
$40,000 in 9 months... WE'RE DEBT FREEEEEEE!! We sold our house, cars and furniture in order t...
715K
Subscribers
29500
Videos posted
125
Invest With Queenie
Invest With Queenie
AU
I'm Queenie Tan, I'm passionate about money and investing and based in Sydney Australia. My perso...
715M
Subscribers
25800
Videos posted
715M
Invest With Queenie
I'm Queenie Tan, I'm passionate about money and investing and based in Sydney Australia. My perso...
715K
Subscribers
25800
Videos posted
125
Suyin Ong
Suyin Ong
MY
I’m Suyin Ong. I’m all about sharing what we can do to build good relationships with money so we ...
715M
Subscribers
20800
Videos posted
715M
Suyin Ong
I’m Suyin Ong. I’m all about sharing what we can do to build good relationships with money so we ...
715K
Subscribers
20800
Videos posted
125
GoWithLess
GoWithLess
US
Hi, we're Tim and Amy. In 2015, we retired...in our late 40s! Our channel is all about our early ...
715M
Subscribers
17100
Videos posted
715M
GoWithLess
Hi, we're Tim and Amy. In 2015, we retired...in our late 40s! Our channel is all about our early ...
715K
Subscribers
17100
Videos posted
125
Lauren Greutman
Lauren Greutman
US
Lauren is a nationally known Debt Free Life Coach and Budgeting Ninja.
715M
Subscribers
15200
Videos posted
715M
Lauren Greutman
Lauren is a nationally known Debt Free Life Coach and Budgeting Ninja.
715K
Subscribers
15200
Videos posted
125
Mandy Roams
Mandy Roams
US
Mandy Roams is a personal finance channel that helps you travel smarter.
715M
Subscribers
11500
Videos posted
715M
Mandy Roams
Mandy Roams is a personal finance channel that helps you travel smarter.
715K
Subscribers
11500
Videos posted
125
Jessica Moorhouse
Jessica Moorhouse
CA
Jessica is about all things money and entrepreneurship, including topics like budgeting, investing, taxes, accounting, and small businesses.
715M
Subscribers
10900
Videos posted
715M
Jessica Moorhouse
Jessica is about all things money and entrepreneurship, including topics like budgeting, investing, taxes, accounting, and small businesses.
715K
Subscribers
10900
Videos posted
125