Hand-picked list of the Top 100



Welcome to the first-ever Nicheblade Top 100. We’re sharing our list of the most important and influential people in the Cooking world!

The Nicheblade team has scoured the deepest trenches of the Cooking world to find the most artistic, analytical and innovative out there to be featured in this comprehensive list of people and trends that shaped the industry.

It’s a decidedly subscriber-oriented list and ranking. We decided not to focus on who brought Cooking to the mainstream, but rather who has been active in building this space that we all love. This list is also entirely subjective, decided upon collectively by Nicheblade’s editors.

Someone’s inclusion or ranking also doesn’t necessarily mean they are our favorite people, that we endorse them or that we agree with everything they say. But we acknowledge their importance to the community and to this future that we are all building together.

Our guiding principles:

- Established creators with more than 10,000 subscribers on Youtube

- Only active creators with more than a video posted in the last 3 months

- At least 5% of the videos posted about the topic

- Who do we expect will be the most important to the development of this niche in 2023?
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